Your Domain Name is a valuable asset to your business. It is the very first thing that your potential customers see of your online presence and there are a number of issues that can impact on the selection and management of your Domain Name including: 1) Choosing and Registering the Best Domain Name for Your Business. It is important to consider if it is more advantageous for your domain name to reflect "Who You Are" or "What You Do". Each has advantages and sometimes it is best to do both. 2) Multiple Domain Names. There are a number of reasons for any business, large or small to consider Multiple Domain Names: - Who You Are or What You Do - It is quite possible that you might wish to market different elements of your website separately, or indeed have a second or third smaller website for specific marketing campaigns. For example the "Who You Are" Domain Name might be appropriate for your main website and the "What You Do" Domain Name might be appropriate for specific marketing campaigns.
- Subtle Variations in Your Domain Name - If your domain name contains more than one word, it may be useful to register it in two versions; one with a hyphen or hyphens, the other as one continuous word, for example: ".surreyinternet.net" and ".surrey-internet.net". This ensures that a potential customer is more likely to find your site even if they are unsure of the address.
- Top Level Domains (TLDs) - There is a wide range of TLD suffixes including, .co.uk, .com, .net, .biz, .org.uk, .me.uk, .ltd.uk, .plc.uk, .gov.uk and many more. Again it is often useful to register two or more versions to ensure that a potential customer is more likely to find your site even if they are unsure of the address.
If you identify a number of suitable Domain Names that are currently available to purchase, then it could make good business sense to secure them at a modest cost. If you elect not to, then there is always the possibility of a list broker securing some of them and trying to sell them to you at a premium at a later date when they see your website is successful 3) Ordering Domain Names and Email Accounts. We offer this service through a number of links and we will always try to identify the most appropriate to your requirements. As well as helping with the selection of the Domain Name, we can also assist with the issue of mulitple Domain Names. Feel free to call us with your enquiries. All the services provided by Surrey Internet can be tailored to meet your specific requirements. If you would like to know more about our services, then contact us today.
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