There's no doubt the internet should be an integral part of the overall marketing activities of just about any business today, even if it's just using the simplest brochure site to maintain a basic online presence. But with all the different options, websites, blogs, seo, email marketing, pay-per-click, social media, where do you start?
How are your potential customers looking for your services?... ...and how to reach
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How can you use the Internet most effectively for your business? Well we're often asked blunt questions right upfront. Questions like, "How much will it cost to build a website?" or "What's the cost to optimise our current website?" Before we even begin to answer these questions we have to understand the rationale and context, for example - just what exactly is the purpose of the website? - to sell directly online, to keep potential customers informed, to encourage potential customers to call into the shop, or telephone for more details?
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Marketing driven approach. The marketing driven approach firstly identifies how your customers and potential customers are searching for your products or services. Then which are the most relevant tools and strategies to use right now to develop a cost effective marketing plan to reach them and convey your message to convert visitors into new customers and clients. So, for example, if one solution is local search engine listings, then the process starts by determining the most effective search criteria to focus on before spending any money on optimisation and submission. And this is ofen the more difficult question. Hence why so many SEO companies simply ask you how you want to be found. |
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| | The solutions could include... - Developing a new Website
- Targeted search engine optimisation and submission
- Re-vamping a current website to improve conversion rates
- Utilising lead genearation services, email marketing or newsletters
- Re-Branding and graphic design
- Utilising new tools such as Blogs, LinkedIn and Social Media
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Alternative or additional solutions might include taking a more pro-active approach using email marketing or pay-per-click advertising. Or taking advantage of emerging tools such as LinkedIn and Social Media. The spectrum of possible tools and strategies is growing all the time, so we work with key partners and together we can cover most business requirements. To find out more, click on the links or contact us directly: Based in the SW corner of Surrey, we are within easy reach of NE Hampshire, SW London and the South Coast. If you want to find out how our clients are doing, you can check out our optimisation portfolio and our website portfolio right now. |
