Case Studies in Search Engine Optimisation

At Surrey Internet we encourage our clients to get involved in the process of search engine optimisation and submission of their website, and we do this because they know their business better than anyone else. Their website isn't a one-off publication, but a work in progress and should be regularly updated and fine tuned to accomodate the constantly changing requirements of potential customers and the search engines themselves.

Accident Answers

Accident Answers provide a comprehensive national traffic accident management service. They specialise in providing replacement vehicles in the event of a no fault accident anywhere in the UK. The service includes private vehicles, fleet vehicles and specialist vehicles such as vans and taxis.

Their website needs to be found by a range of generic search terms including:

Traffic Accident Management Services
Accident Management Services
Replacement Vans
Replacement Taxis

The site currently has over 40 Page 1 Listings on Google, as well as numerous listings on other search engines, and the primary objective of the site is to encourage visitors to telephone and speak directly to their specialist teams.

Visit the site at: www.accidentanswers.co.uk

Felicity Hat Hire of Godalming

Felicity Hat Hire of Godalming offer exclusive ladies designer hats to hire for all sorts of special occassions such as weddings, christenings, The Derby and Royal Asot. And they quite deliberately offer a hire service rather than sales because a designer hat can quickly lose it's appeal if worn once too often.

The potential customers are encouraged to visit the shop and if possible, to bring their complete outfits or samples in order to match colours and styles. As a result, the website is deliberately targeted to an audience within a comfortable travel distance and primarily focused on Godalming, Guildford, South West Surrey and Northeast Hampshire with search terms including:

Ladies Hats for Hire Surrey
Ladies Hats for Hire Hants
Ladies Designer Hats for Hire
Ladies Hats to Hire for Royal Ascot

Whilst the site already has multiple Page 1 Listings on Google, as well as numerous listings on other search engines, the shop staff always ask new clientel how they found out about the shop. They find the website comes second to personal recommendations.

A little while back the staff discovered that a major competitor in South Berkshire had closed down. After some minor modifications to the optimisation criteria the site was also targetted to this geographic area which is still within a comfortable driving distance. They had new customers from Berkshire within a couple of weeks.

It's November 2009 and they have just extended their range to include Bridal Headpieces and Hats Made to Order. The site is being modifed to reach the new potential audience. So bookmark this page to see how long it takes to establish listings for:

Bridal Headpieces Surrey
Designer Hats Made to Order Surrey

Visit the site at: www.felicityhathire-godalming.co.uk

The GODALMING ART Shop
The GODALMING ART Shop is owned and run by two professional artists, Alan and Charlotte. As well as the customers in their home town of Godalming, they attract visitors from across Surrey, including Guildford, Farnham and Haslemere, and from NE Hants.
They offer an extensive range of fine art, technical, graphic and craft materials, but more than that, as professional artists, they provide useful first hand information about the products they stock, products that they use themselves. This level of expertise means that they attract customers ranging from professional artists and designers, to students, leisure painter, children and crafts people.
The potential customers are encouraged to visit the shop and to talk to Alan, Charlotte and their staff, they are always pleased to discuss all subjects art. As a result, the website is deliberately targeted to an audience within a comfortable travel distance and primarily focused on Godalming, Guildford, South West Surrey and Northeast Hampshire with search terms including:
Professional Art Supplies
Professional Art Supplies Surrey
Professional Art Supplies Hants
Professional Art Supplies Guildford
Professional Art Supplies Godalming
Fine Art Supplies Surrey
Fine Art Supplies Hants
Art Supplies Surrey
Whilst the site already has multiple Page 1 Listings on Google, as well as numerous listings on other search engines, the shop staff always ask new clientel what specific art products they would search for so that the site can be constantly upgraded to reach the widest possible audience.
Visit the site at: www.thegodalmingartshop.co.uk

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At Surrey Internet we work alongside our clients, providing the level of support appropriate to their individual needs. Whilst we can deal with the technical aspects, we always encourage our clients to get involved in all the marketing aspects: how their potential clients are searching for them, what they are looking for when they land on the site, how well the website and individual pages on the site meet those needs and anticipating changes to take advantage of new business opportunities.