With the best will in the world, if your customers can't find your website, then you can be confident that they will be finding your competitor's website. So...
Would it help if you were on Page 1 of Google, Bing, Yahoo?... ...that is, in the
Organic Listings for
your geographic area! |
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What is Local Search Engine Optimisation? Recalling a radio programme about the internet, a listener presented his young daughter's understanding of term "www". It was a car journey and the family were playing "I spy". It came to the daughter's turn and she said "I spy with my little eye something beginning with "www". After various guesses and much consternation, everyone gave up and asked what it was. "The Whole Wide World obviously!" was the answer. So whenever a client asks if their site can be optimised, it always begs the question, "To the Whole Wide World?". And if not, then how can we narrow that down? |
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Are Search Engines the New Local Directories? The primary purpose of all search engines is to help people narrow down their enquiries to find the most relevant listing to them. And geographic location can be an important criterium. If you are a plumber in Guildford, do you really want to be found by a customer in Aberdeen. Nothing wrong with Guildford or Aberdeen of course, but they would probably both prefer someone local. So one element of the solution is the geographic reach or footprint, then another might be the description of the product or service, key brand names, generic service types, types of benefits. In other words the very essence of how one business seeks to stand out from their competitiors. So how do you want to be found? |
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| | The nuts and bolts of local seo... - Identifying the geographic reach or footprint
- Identifying key service or product search terms
- On-Page optimisation
- Off-Page optimisation
- Regular submission
- Monitor, review, refine
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The optimisation of any website is not a single event, it is a process. The search engines are evolving, your customers, will, over time, use different search criteria, your own products and services will change. So we can either support a business through this process, or we can show you how to use a range of simple tools to monitor results and review progress. In other words, you can decide the level of support that suits you and whatever you decide, we don't tie clients into fixed term contracts. To find out more, click on the links or contact us directly: Based in the SW corner of Surrey, we are within easy reach of NE Hampshire, SW London and the South Coast. If you want to find out how our clients are doing, you can check out our optimisation portfolio and our website portfolio right now. |
